Browsing by Author "Tlučhoř, Jan"
Now showing 1 - 2 of 2
Results Per Page
Sort Options
- ItemMeasuring customer satisfaction and loyalty in spa companies(Technická Univerzita v Liberci, ) Vildová, Eliška; Martinčík, David; Tlučhoř, Jan; Jakubíková, Dagmar; Ekonomická fakultaThe importance of balneology for the economy of the Czech Republic has always been crucial. At a time of an unstable political environment as well as turbulent legislative and other changes, there is nothing more important than to ensure that spa guests are satisfied and that they return. Building customer loyalty and fidelity is a priority and today, it is one of the vital characteristics of modern marketing. A customer-oriented policy may become one of the keys to business success. The centre point of the issue under review is the difference between the expected and perceived level and its positioning in the tolerance zone of a particular customer. The main objective of the research is to examine the possibilities of measuring loyalty and satisfaction of customers in a spa company based on comparably simple data collection. The secondary objective is to point out the specific nature of providing spa services along with the factors that substantially influence the overall result of satisfaction and loyalty. The research results showed that managers and customers perceive the importance of satisfaction factors differently: customers put more stress on boarding than expected. As well as differences in levels of customer satisfaction and loyalty indices were proofed for different segments of customers. Therefore, the Czechs are in general more satisfied than Germans. Customers who come more often tend to be less satisfied. The guests, whose stay is at least partially covered by public health insurance, are more satisfied than self-paying customers. In general, it seems to be possible to obtain essential information about the customers and their satisfaction and loyalty from rather simply structured data gained with an easy questionnaire.
- ItemTALENT RETENTION IN SLOVAK COMPANIES: EXPLORATIVE STUDY(Technická Univerzita v Liberci, ) Savov, Radovan; Kozáková, Jana; Tlučhoř, Jan; Ekonomická fakultaThe success of talent management is based on keeping talented individuals in a company. Attractive work, suitable working environment, strong organizational culture, work flexibility, effective leadership, as well as financial or non-financial benefits are factors that a company can significantly influence in order to retain talent for future tasks. On the other hand, companies should avoid mistakes that complicate retention of talent, for example, extreme workload, conflicts with executives, lack of opportunities for self-development, as well as inadequate financial remuneration. The goal of presented study is to explore differences in talent retention in various types of companies according to several factors. Realized questionnaire study obtained data from 381 companies represented by managers. Data were analyzed quantitatively by ANOVA and results were completed and described by Focus groups qualitative research. The research model was set according to outcomes of previous researches with following most important factors: financial requirements, motivation system, communication and self-development. Also, the challenges from outside and specific procedures provided inside the company to retain talents were added. Obtained outcomes shows interesting differences between companies in successful retention of talents which can be found: in private companies, in companies with foreign capital, in companies with a HR unit, and companies with a better financial situation. Surprising findings were seen in the comparison of companies by size. Despite the better chances of retaining talents in larger companies, the talent retention process is more successful in small ones. Our study helps to understand the current situation in talent retention in different types of Slovak companies and find ways to improvement. Outcomes are significant for managers, researchers and education of future entrepreneurs. However, despite good knowledge of practical implementation of talent retention in Slovak companies there are still limited financial resources and regulations which impede the application of the results obtained.