Browsing by Author "Starý, Pavel"
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- ItemMarketingová strategie internetové firmy(Technická Univerzita v Liberci, 2007) Starý, Pavel; Antlová, KláraThe diploma work is concerned with problems of the Internet companies marketing strategies. The work analyses marketing possibilities in the Internet environment as well as tools and means for running an effective Internet marketing strategy. The work contains a project of marketing strategy of an Internet company. The proposed solution presents a marketing activities guide that goes through creating a web presentation together with its management and optimization and further it deals with Public Relations tools being concerned with strategies in a short-term and a long-term horizon. The proposed strategy is based on standard methods and tools as well as on modern means and up-to-date trends in an effort to present a guide leading to a successful and effective marketing activity of a company in the Internet environment.
- ItemMarketingová strategie internetové firmyStarý, Pavel
- ItemStudie poškození vláken opakovaným ohybemStarý, Pavel