Browsing by Author "Stará, Květa"
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- ItemCenová tvorba a její vliv na hospodářský výsledek(Technická Univerzita v Liberci, 2010) Stará, Květa; Hasprová, OlgaTheoretical and methodological part: Price making from the view of theoretical economy, marketing and managerial accounting; influence of the market structure over the price making; factors which influence the pricing; methods and procedures of pricing, pricing strategies, costing technique. Application part: Analysis of pricing in the company Bronswerk Heat Transfer spol. s r.o., characteristic of the weak point, proposal of the decision leading to the optimization of the current state and recommendation to the management.