Browsing by Author "Srníček, Martin"
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- ItemInvestigation of buying behaviour of football merchandise consumers in Huddersfield(2008-01-01) Srníček, Martin
- ItemZkoumání spotřebitelského chování zákazníků nakupujících v Huddersfieldu zboží profesionálních fotbalových týmů(Technická Univerzita v Liberci, 2008-01-01) Srníček, Martin; Dědková, JaroslavaThe study examines consumer behaviour of football merchandise consumers. Further, the work analyses factors influencing consumers when buying merchandise, and determines the importance of these factors for consumers. There are investigated relationships between particular consumer´s age groups and buying football merchandise as a fashionable item as well.