Browsing by Author "Servinská, Kateřina"
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- ItemKonkurenční pozice značky Aminostar na českém trhu(Technická Univerzita v Liberci, 2010) Servinská, Kateřina; Simová, JozefínaThe diploma work deals with the analysis of the competitive environment company Aminostar in the Czech market. The aim of this diploma work is to analyze competition in production of nutritional supplement and to propose a competitive strategy for the company Aminostar. The diploma work has two main parts: the theoretical and the practical. In the theoretical part are defined fundamentals of sports nutrition, its meaning for athletes, main rules of nutrition and definition of basic group of nutritional supplements. Further there are defined competition and its analysis. The practical part contains analysis of rival firms in production of nutritional supplement, examination of competitive position of brand Aminostar and propose of its competitive strategy.
- ItemKonkurenční pozice značky Aminostar na českém trhuServinská, Kateřina
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- ItemZabezpečení sportovní přípravy atletické juniorské reprezentace České republiky(Technická Univerzita v Liberci, 2008) Servinská, Kateřina; Jeřábek, Petr