Browsing by Author "Sejkorová, Simona"
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- ItemHodnocení výkonnosti podniku pomocí finančních a nefinančních ukazatelů(Technická Univerzita v Liberci, 2010) Sejkorová, Simona; Jáčová, HelenaThis diploma thesis focuses on evaluation of company efficiency using financial and non-financial indicators. In particular, it focuses on using Balanced Scorecard (BSC) concept. BSC concept is considered to be a tool of strategy control and an evaluation of company strategy efficiency. This thesis introduces BSC application to selected company as a basic framework of strategy control. It shows possibilities not only of flexible actions on changes of surroundings and but also successful strategy implementation It offers ideas how to become more strategy oriented and how to prepare the conditions for ensuring competitive strength in future. The theoretical part focuses on basic approaches to company efficiency measurements and it describes selected financial and non-financial methods of efficiency measuring and evaluating. In the practical part the thesis presents selected company and it analyzes its present situation is analyzed from the point of view of strategy control and approaches to efficiency measurements. The final part gives proposal of particular possible procedure to BSC implementation in the company using present structures, measure and record methods in maximum way.
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