Browsing by Author "Schillerová, Kamila"
Now showing 1 - 2 of 2
Results Per Page
Sort Options
- ItemEkonomická analýza nového trendu v cestovním ruchu Internetový obchod s adrenalinovými dárky(Technická Univerzita v Liberci, 2011) Schillerová, Kamila; Honzáková, IvetaThis thesis deals with new trend in tourism - E-shop with adrenaline gifts. Its objective is to evaluate marketing communication of Adrop Ltd. and make recommendations according to the analysis leading to improvement. The first part describes the trends and influences of tourism, after that e-shop and its marketing communication. The following chapters analyze the competition and the company's marketing communication. Finally the results are evaluated by the analysis.