Browsing by Author "Ryjáčková, Pavla"
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- ItemGolfová turistika v České republiceRyjáčková, Pavla
- ItemGolfová turistika v České republice(Technická Univerzita v Liberci, 2010) Ryjáčková, Pavla; Honzáková, IvetaThe main target of the thesis is to explain and describe the golf tourism, the main attnetion is focused on the Czech republic, especially the Liberec region. It describes positive and negative features of the Czech republic as a golf destination and the incoming golf tourists. Also the quality and number of the golf courses are analysed, as well as the progress of the number of active golf players. The thesis also mentions the history of golf in the Czech republic with its main personalities. The Liberec region is described generally as a tourist region and also as a golf destination. The own research is focused on evaluation of Czech golf courses and using supplement service. It also analyses the willingness of respondents to travel to play golf. The results are compared with accessible statistics.
- ItemŘízení vztahů se zákazníky(Technická Univerzita v Liberci, 2008) Ryjáčková, Pavla; Honzáková, IvetaThe main target of this work is to understand better the topic of the care of customers and communication with them. The text will be focused on the key accounts, who have a remarkable importance for each company. There will be explained who the key account is, what are the best ways of communication, the main strategies suitable for the customers and the software systems used for the customers´ care. There will be also described how the customer relationships are managed in a concrete company. This will be analysed and possilble improvements will be suggested.
- ItemŘízení vztahů se zákazníkyRyjáčková, Pavla