Browsing by Author "Rosenkranz, Tomáš"

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    Československý automobilový průmysl a AZNP Mladá Boleslav
    (Technická Univerzita v Liberci, 2008-01-01) Rosenkranz, Tomáš; Lozoviuková, Kateřina
    The prezent graduation thesis attempts to search an issue of car industry in formel Czechoslovak republic in the period of the the eighties the 20th century. The main ambition of the thesis is to search and outloně the circumstances, in which a car production has developed, also with the negative moment sof that process. I tis a reason of an attempt the research and thesis, to outloně and charakterize an ekonomy and reforms in {\clqq}Ost Block`` and in formel Czechoslovakia. As a result of research in {\clqq}AZNP Mladá Boleslav`` copany, the thesis describes the whole situation in the koncern in the mentioned period. A particular sections of the work pertract an extend way a history of an institution and its car production, economic {\clqq}status`` of this trademark, particular prototyps and thein marketing. A market trends and economic development of all czechoslovak car production was determined by the state of ekonomy the whole country and all its regulations and law. That situation was concerned also an issue of advertising and promotion of the car products, which was focused on {\clqq}motosport`` activities dutiny the eighties of the 20th century.
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    Československý automobilový průmysl a AZNP Mladá Boleslav
    (2008-01-01) Rosenkranz, Tomáš