Browsing by Author "Průchová, Veronika"
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- ItemProdej kojeneckého oblečení a textilních hračekPrůchová, Veronika
- ItemProdej kojeneckého oblečení a textilních hraček(Technická Univerzita v Liberci, 2011) Průchová, Veronika; Porkertová, JindraThis thesis deals with Pretto company, the largest seller of equipment for babies in the Czech Republic. The theoretical part processes requirements for clothes and toys for babies and the theory for the practical part. In the second part a marketing survey was carried out, that set the bases for suggested dteps leading to better competitive strength of the company.