Browsing by Author "Poláková, Zdeňka"
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- ItemLázeňský cestovní ruch v ČR- tradice, která oslovuje stále více aktivních lidí(Technická Univerzita v Liberci, 2010) Poláková, Zdeňka; Honzáková, IvetaThe Diploma thesis is focused on spa tourism. This sector of tourism in our country has had a long tradition for a long time and it is one of the most inconsiderable source of income. Above all, West Bohemian spa towns are popular not only by ours, but also foreign guests. The goal of Diploma thesis is to identify the essential aspects of the future development of spas and to identify satisfaction of Czech clients with current levels of services which are offered at the spa and to find the structure of people who visit spas in terms of age, gender and type of residence. Levels of satisfaction is in work investigated by questionnaire survey. This survey was carried out in ten selected spa towns in the Czech Republic. Satisfaction levels and structure of the spa guests is at work studied by questionnaire. This investigation was carried out in ten selected spa towns of the Czech Republic.