Browsing by Author "Pluhař, Pavel"
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- ItemVyužití marketingových komunikačních nástrojů k propagaci B2B obchodů na průmyslových trzích(2007-01-01) Pluhař, Pavel
- ItemVyužití marketingových komunikačních nástrojů k propagaci B2B obchodů na průmyslových trzích(Technická Univerzita v Liberci, 2007-01-01) Pluhař, Pavel; Antlová, KláraThis diploma work deals with Using marketing communication tools to promotion B2B commerce in the industrial markets to make this commerce more efficient, faster and profitable for the firm. It should lead in more profit for the firm and realize other goals. The first part focuses on common problems of industrial markets and their characteristics. The second part specializes in the electronics markets, their description, advantages, disadvantages and expansion. The next part is engaged in internet advertisement, their forms, kinds, positives, negatives and the choice of the most suitable for the industrial market. The last part solves the problem of e-auction as possibility of transparent and efficient selection of supplier or customer for the product of the firm.
- ItemVyužití Pocket PC ke sběru dat pro informační systém kvality Škoda Auto(2004-01-01) Pluhař, Pavel