Browsing by Author "Ploch, Matěj"
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- ItemMarketingová komunikace prostřednictvím internetu(Technická Univerzita v Liberci, 2010) Ploch, Matěj; Simová, JozefínaMarketing communication through the internet is the theme of the thesis. This form of communication is still in progress and in the electronic world are availaible new inovations. Theoretical part of the work characterize each kind of marketing communication on the internet like web sites, banners, social nets or e-mail marketing. Recieved experiences are practically aplicated on the example ? the restaurant ene bene and the analysis of the communication with customers through the internet. The analysis and comparison of the competition is very important part of the work. Marketing research of the costumers of the restaurant ene bene offers informations about attitutes and opinions of this theme. The recommendations for improving the marketing communication through the internet are prosseded on the previous factors and will be afforded to the management of the restaurant ene bene.
- ItemŠkolní liga miniházené(Technická Univerzita v Liberci, 2008) Ploch, Matěj; Martinec, Jindřich
- ItemŠkolní liga miniházenéPloch, Matěj