Browsing by Author "Paříková, Veronika"
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- ItemMarketingová komunikace firmy Helix-Liberec, s.r.o.(Technická Univerzita v Liberci, 2010-01-01) Paříková, Veronika; Honzáková, Iveta
- ItemMarketingová komunikace firmy Helix-Liberec, s.r.o.(2010-01-01) Paříková, Veronika
- ItemStrategie pro regionální rozvoj a přeshraniční spolupráce v Libereckém kraji s dopadem na podnikatelské subjekty(2012-01-01) Paříková, Veronika
- ItemStrategie pro regionální rozvoj a přeshraniční spolupráce v Libereckém kraji s dopadem na podnikatelské subjekty(Technická Univerzita v Liberci, 2012-01-01) Paříková, Veronika; Bednářová, PavlaThis diploma work inquires into regional development, particularly in the Liberec Region and the strategy that should help it to develop. Firstly, the issue of regional politics of the Czech Republic is outlined. Furthermore, the thesis looks into the goals and tools of regional politics. Then, the attention is paid to the classification of regions and the demarcation of various statistical units. The diploma work also treats the programmed documents that are important to regional development, as The Strategy of Regional Development and National Development Plan, National Strategy Reference Framework or Regional Innovation Strategy. No little attention is paid to the Regional Innovation Strategy of the Liberec Region and to a chosen project that supports the innovation in the region. In conclusion the diploma work treats cross-border cooperation in the Euroregion of Neisse-Nisa-Nysa, primarily in The Free State of Saxony. One of the realized projects is also described and evaluated.