Browsing by Author "Pěkný, Radek"
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- ItemAnalýza aktuálních marketingových trendů(Technická Univerzita v Liberci, 2011) Pěkný, Radek; Strnad, PavelThis diploma thesis is focused on actual marketing trends based on a technological progress. Each topic is commented by its both theoretical and practical parts. The historical development of marketing connected with social and technological development of human society is described in the first part of the thesis. In the following (main) part of the thesis are explained actual marketing trends based on new technologies such as social networking. In the end of the thesis visions of future of marketing are described.