Browsing by Author "Oppeltová, Zuzana"
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- ItemAplikace Balanced Scorecard na řízení internetových společností(Technická Univerzita v Liberci, 2011) Oppeltová, Zuzana; Holubcová, ŠárkaThis thesis with the topic Application of Balanced Scorecard on Managing of The Internet Companies deals with implementation of this model in the Czech internet company, which provides the services in the area of accommodation. The goal of this diploma paper is to describe the process of application of this method on the management of a company. The text is divided into two basic parts. First part of this thesis focuses on theoretical definition of this method. The emphasis is placed on the basic principles and on the fact how this managing system connects the tools for measuring of the company performance with the company´s strategy. Second part of the diploma paper deals with the characteristic of the company and with demonstration of implementation of the system Balanced Scorecard in the smaller company. The conclusion explains which impact the system can have on whole company, which problems can arise and how we can avoid these problems. This thesis foreshadows more real look on the application of this method on the management of the smaller company and this is the main benefit of this diploma paper.
- ItemAplikace Balanced Scorecard na řízení internetových společnostíOppeltová, Zuzana