Browsing by Author "Navrátilová, Lucie"
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- ItemAnalýza propustnosti vody u výrobků z high-tech materiálů v oblasti švůNavrátilová, Lucie
- ItemAnalýza propustnosti vody u výrobků z hightech materiálů v oblasti švů(Technická Univerzita v Liberci, 2007) Navrátilová, Lucie; Glombíková, VieraThe bachelor work analyses water penetration of high-tech materials in the seam area. Watertightness of different joint methods checks watertightness testers. The work discovers influence of joint maikng technology on final watertightness effect. Test of joint strenght was done on selected materials for comparison of seam quality on seam secured by band and seam done by unconventional joining method.
- ItemMarketingová studie Hotelu Pytloun Liberec(Technická Univerzita v Liberci, 2011) Navrátilová, Lucie; Honzáková, IvetaThis graduation thesis deals with a marketing study of Pytloun Hotel Group Ltd., which runs business in area of hotels. The aim of this work is to assess the situation connected with establishment of new franchise company and the following implementation of franchising in the chosen hotel. The graduation thesis is divided into two parts. The first part deals with the theoretical definition of basic terms related to hotel services marketing and franchising. The second part of the graduation thesis is focused practically and also deals with marketing activities of the company. This part focuses on the process of building a franchising in practice, cost calculation and it also deals with advantages and disadvantages of franchising cooperation. Customer satisfaction with the services is verified by questionnaire survey. The final part of the graduation thesis contains proposals which are recommended to the target company. The proposals are focused on services expansion and for company better functioning.
- ItemMarketingová studie Hotelu Pytloun LiberecNavrátilová, Lucie