Browsing by Author "Mrskoš, Pavel"
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- ItemHledání růstové strategie(Technická Univerzita v Liberci, 2008) Mrskoš, Pavel; Strnad, PavelThis graduation these solves problems of growth strategy determination in Železářství AMAT company in Jablonec nad Nisou. Its respective chapters cover both theoretical and practical aspects of the subject treated. It analyzes position of company to its competition, also the competition by itself. The way, how to raise turnover, is in installing new services (facilitation payment card terminal station, hire purchase, loyalty program) for consumers. The company also should change the way of communication with consumers. An inseparable part of the thesis is a double questionnaire survey conducted among current consumers and potential consumers to ascertain channels to company´s growth.
- ItemHledání růstové strategieMrskoš, Pavel