Browsing by Author "Moricová, Andrea"
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- ItemGenderová analýza vybraných reklamMoricová, Andrea
- ItemGenderová analýza vybraných reklam(Technická Univerzita v Liberci, 2011) Moricová, Andrea; Kubišová, ZuzanaThe diploma thesis is based on a dialogue between two theoretical fields. The first field is a theory connected with gender studies, their focus on sex stereotypes and presentation of this theme in mass media - mainly in advertisements. The thesis is focused on a display of masculine and feminine gender and manifestation of these two genders. Then with use of qualitative research the thesis examine implication of those stereotypes in exact advertisements. The aim of this thesis is to call attention to the continual usage of gender stereotypes in television advertising.