Browsing by Author "Minář, Jan"
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- ItemMarketing značkové prodejny Rodinného pivovaru Bernard v Třebíči(Technická Univerzita v Liberci, 2010) Minář, Jan; Strnad, PavelThe goal of my thesis, which is called Marketing of the brand store of the Bernard family brewery in Třebíč, is to analyse current state of marketing work of the store and basing on proven facts to recommend possible alternatives for its improvement. My thesis consists of two parts. The theoretical part deals with marketing methods used in my work, the history of Humpolec brewery and also with the history of brewing in Třebíč. In the practical part I described the current situation of brewery market and my research of the Family brewery Bernard, a.s., whitch is together with the brand store in Třebíč remited to the SWOT analysis. In the end of my thesis I recommend several possibilities for the store that would lead to an enhancement of its sales.
- ItemSrovnání podmínek pro Tv a sport studentů na vybraných univerzitách v ČR(Technická Univerzita v Liberci, 2007) Minář, Jan; Martinec, Jindřich