Browsing by Author "Mičík, Michal"
Now showing 1 - 3 of 3
Results Per Page
Sort Options
- ItemAnalysis of the significance of eWOM on social media for companies[S1](Technická Univerzita v Liberci, ) Prantl, David; Mičík, Michal; Ekonomická fakultaIn recent years, social media have changed online communication. People share their views on individual companies as well as reviews of various products, and actively engage in discussions. Communication that spreads in this way is referred to as eWOM. The question is how important eWOM on social media can be for companies and what we can conclude based on eWOM. This research study aims to evaluate the significance of eWOM for companies in terms of the connection between eWOM and stock prices. Further, we explore the impact of eWOM on company website traffic. The research was conducted using a sample of 1,420,000 posts on social media sites mentioning companies that make up the components of the US30 stock market index. The results show that companies in the B2C segment with a higher share of positive posts compared to negative ones have seen a greater increase in stock prices. However, posts on social media mentioning companies in the B2B segment are not connected to the movement of stock prices of these companies. The research also revealed that 3 % of the total traffic on companies’ websites comes from social media sites. Based on the findings of the research, we can consider eWOM to be of major significance for companies in the B2C segment. These conclusions can be useful in predicting stock prices of particular companies on stock markets based on eWOM.
- ItemEmployer branding on social media and recruitment websites: symbolic traits of an ideal employer(Technická Univerzita v Liberci, 2018-03-29) Eger, Ludvík; Mičík, Michal; Řehoř, Petr; Ekonomická fakultaIn recent years, the employer brand has become an important source of a sustainable competitive advantage. There is increasing evidence that employers need to place greater emphasis on communication with talented young people. Jobseekers usually have only basic information and vague knowledge and experience about a job and organizational characteristics in the early stage of the recruitment process, and in this situation the symbolic functions of a brand are significant. Nowadays, prospective applicants search for information about future employers by using their recruitment websites and social media. The study identifies the significant factors (symbolic traits) which attract Czech university business students to choose their potential employers. The study also contains a survey which investigates the use of social media and recruitment websites in relation to the employer brand, including perceptions of an ideal employer. The study brings results about symbolic employer attributes, which are presented in semantic differentials and contribute to research on employer branding by presenting how young people use recruitment websites and company social media to search for a potential employer. The findings of the conducted study suggest that chosen symbolic traits of an ideal employer are similar in the respondents and are independent of gender and employment status. According to the findings regarding social media and recruitment websites, respondents that follow information about job offers on an organization´s social media profiles don´t find the organization´s profiles on social sites important, whereas respondents that follow information about job offers on an organization´s recruitment websites find the organization´s profiles on social sites important. The paper concludes with theoretical and practical implications followed by directions for future research.
- ItemVerbesserung der Qualität von Dienstleistungen mit Hilfe der Technik Mystery Shopping(Technická univerzita v Liberci, Česká republika, 2015) Eger, Ludvík; Mičík, MichalPříspěvek je zaměřen na kvalitu služeb poskytovanou zákazníkům a speciálně na zákaznicky orientovanou komunikaci při prodeji v České republice. Pro poskytování excelentních služeb musí organizace průběžně zjišťovat potřeby a přání zákazníků a kontrolovat prodejní proces včetně komunikace orientované na zákazníky. Účelem výzkumné studie bylo zjistit úroveň komunikace se zákazníky ve vybraných oblastech obchodu v České republice. Výzkum byl realizován v šesti regionech v malých i velkých městech v obchodech, které byly vybrány pro zjištění úrovně zákaznicky orientované komunikace. Výstupy výzkumu ukazují, že za poslední roky došlo k pozitivním změnám v úrovni prodeje. Bylo také potvrzeno, že komunikace se zákazníky je lepší v malých obchodech proti velkým obchodům. Výsledky jsou významné pro management prodeje v zaměření na zlepšování prodeje. Využitelné jsou pro trénink prodejní síly a pro zlepšování kvality prodeje.