Browsing by Author "Martinovská, Petra"
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- ItemTrh s bezlepkovým pečivem v ČR(Technická Univerzita v Liberci, 2011) Martinovská, Petra; Strnad, PavelThe diploma thesis deals with the gluten free pastry market which is aimed at a specific group of people with a disease called celiac disease. The aim of the thesis is to analyze the current situation on the gluten free pastry market in the Czech Republic. In the first part the issues of the celiac disease, its history, symptoms, incidence and the medical therapy, which is compliance with a gluten free diet, are defined. The second part deals with marketing. Following the theoretical part where the given issue was presented, the characteristics of the gluten free market from the perspective of the marketing process was carried out. In the third part the results of the market research are presented and analyzed. The basic research tools ? questionnaires were used. The aim of the implementation of this research was to determine wishes, needs and consumer satisfaction with the current gluten free pastry market offer. At the conclusion the results of the market research are analyzed and possible solutions for companies producing gluten free products are suggested.
- ItemTrh s bezlepkovým pečivem v ČRMartinovská, Petra