Browsing by Author "Martinčík, David"
Now showing 1 - 2 of 2
Results Per Page
Sort Options
- ItemCompetitiveness and convergence of czech regions: persistence of discrepancies(Technická Univerzita v Liberci, ) Martinčík, David; Šlehoferová, Marta; Ekonomická fakultaThe article provides an extensive analysis of the development of regional competitiveness in the Czech Republic over time. At first the attention is paid to the meaning of “regional competitiveness” and to the evaluation of proposed methods to quantify it. After that the quantification of regional competitiveness is made according to the chosen method, which is based on a large number of indicators and then these indicators are summarized into three areas: Macroeconomic Performance, Growth Potential and Quality of Life. More than 4,200 figures represent eighteen indicators of fourteen regions during the time period of seventeen years and describe the level of regions from the viewpoint of various aspects. The ranking of individual regions in the three areas mentioned above is compiled on the basis of the selected measurement method of competitiveness. The level and dynamics of regions were in conformity with the expected results: Prague is the best region, followed by Jihomoravský and Jihočeský Regions and, on the contrary, the Ústecký and especially Moravskoslezský and Karlovarský Regions are the worst ones. Therefore, the convergence/divergence analysis was conducted to provide detailed knowledge of this phenomenon. The concept of β-convergence and σ-convergence was applied to our data and the sets of regions which converge or diverge over some period of time were searched for. Although some of these sets exist, it is not possible to say that the convergence or divergence is a strong process typical of the majority of regions. On the contrary, the discrepancies among regions in the Czech Republic are persistent.
- ItemMeasuring customer satisfaction and loyalty in spa companies(Technická Univerzita v Liberci, ) Vildová, Eliška; Martinčík, David; Tlučhoř, Jan; Jakubíková, Dagmar; Ekonomická fakultaThe importance of balneology for the economy of the Czech Republic has always been crucial. At a time of an unstable political environment as well as turbulent legislative and other changes, there is nothing more important than to ensure that spa guests are satisfied and that they return. Building customer loyalty and fidelity is a priority and today, it is one of the vital characteristics of modern marketing. A customer-oriented policy may become one of the keys to business success. The centre point of the issue under review is the difference between the expected and perceived level and its positioning in the tolerance zone of a particular customer. The main objective of the research is to examine the possibilities of measuring loyalty and satisfaction of customers in a spa company based on comparably simple data collection. The secondary objective is to point out the specific nature of providing spa services along with the factors that substantially influence the overall result of satisfaction and loyalty. The research results showed that managers and customers perceive the importance of satisfaction factors differently: customers put more stress on boarding than expected. As well as differences in levels of customer satisfaction and loyalty indices were proofed for different segments of customers. Therefore, the Czechs are in general more satisfied than Germans. Customers who come more often tend to be less satisfied. The guests, whose stay is at least partially covered by public health insurance, are more satisfied than self-paying customers. In general, it seems to be possible to obtain essential information about the customers and their satisfaction and loyalty from rather simply structured data gained with an easy questionnaire.