Browsing by Author "Maráková, Vanda"
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- ItemThe competitive advantage of enterprises from the customer perspective(Technická Univerzita v Liberci, ) Maráková, Vanda; Wolak-Tuzimek, Anna; Lament, Marzanna; Dzúriková, Lenka; Ekonomická fakultaThe ability to achieve and maintain a competitive advantage in the long term is one of the most valuable abilities of a company in the modern economy. Companies strive to achieve a competitive advantage in order to be recognised by customers, which is expected to lead to increased revenues and profits. It is important to choose factors serving to achieve a competitive advantage. More desirable are factors that are difficult to copy by competitors and adapted to the opinions and needs of consumers. The aim of the article is to identify the sources of competitive advantage of enterprises in the opinion of consumers from Slovakia and Poland. The article analyses the literature on the subject and uses the methods of descriptive statistics and exploratory factor analysis (EFA). The analysis of the results is based on surveys conducted on a group of consumers from Slovakia and Poland using statistical software. A questionnaire assesses the importance of competitive factors utilised by companies. The obtained results confirm that quality is an important source of competitive advantage and country is a variable differentiating the selection of sources of competitive advantage. The research contributes to the ongoing scientific discussion, more specifically taking into account the consumer focus. To summarise, gaining a competitive advantage is a complex task influenced by a number of factors. To a large extent, they are related to the capacity for innovation, to the resources possessed, including human capital, and to the ability to respond to market needs and the use of marketing tools. The research contributes to the development of theories in the field of enterprise competitiveness, and its results can serve as recommendations for enterprise managers to identify the key sources of enterprises’ competitive advantage.
- ItemFactors of tourism's competitiveness in European union countries(Technická Univerzita v Liberci, ) Maráková, Vanda; Dyr, Tadeusz; Wolak-Tuzimek, Anna; Ekonomická fakultaTourism is one of the most rapidly blossoming sectors of economy and its economic and social significance is expressed both in numbers (share in GNP, employment) and in a range of as important uncountable characteristics like expansion of a region, more intense development, building the spirit of local communities, actions preventing social exclusion or education of future generations for state progress. A number of countries, provinces and regions have achieved well-rounded social and economic growth by developing tourist economies and a range of necessary supporting measures, including complementary infrastructure, active and well-educated society by organising adequate living standards and fulfilling basic social requirements, etc. It is therefore important to determine factors that improve competitiveness of tourism to maximum extent. The objective of this paper is to evaluate dependences between competitiveness of the European Union member states and selected factors determining competitiveness of tourism in these states. A set of factors determining competitiveness of tourism is introduced, that is, capacity of tourist accommodation establishments, arrivals at tourist accommodation establishments, average expenditure of tourism trips (1 night or over) – domestic trips, average expenditure of tourism trips (1 night or over) – outbound trips, tourism domestic trips (1 night or over), tourism outbound trips (1 night or over) and their impact on levels of competitiveness is determined. Considerable geographical variation of availability of accommodation establishments in the European Union member states and high, statistically significance correlations between availability of accommodation establishments and numbers of tourists arriving in a given states and between competitiveness of the EU states and tourism expenditure are identified.
- ItemModelling the Determinants of Festival Visitors’ Behavioural Intentions(Technická Univerzita v Liberci, ) Ďaďo, Jaroslav; Maráková, Vanda; Táborecká-Petrovičová, Janka; Rajić, Tamara; Ekonomická fakultaLimited efforts have been made to date to examine the determinants of visitors’ behavioural intentions in the context of cultural festivals in Central Europe. The present study aims to fi ll this void in literature by proposing a conceptual model incorporating the festival setting that has thus far scantly examined perspective of the fulfi lment of motives and a subjective well-being as a consequence of a festival experience. The application of structural equation modelling (SEM) on a sample of 770 festival visitors in Slovakia provided support for the concept of visitors’ motivation as a higher-order construct and its direct relatedness to perceived value of a festival experience and visitors’ satisfaction. Both satisfaction and visitors’ subjective well-being emerged as direct antecedents to visitors’ behavioural intentions and mediators of the impact of perceived value on visitors’ behavioural intentions. Implications of the study are provided and limitations and directions for future research are highlighted.