Browsing by Author "Mačátová, Zdeňka"
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- ItemAnalýza konkurence Škoda Auto a.s. v oblasti prodeje náhradních dílů v ČR(2005) Mačátová, Zdeňka
- ItemFiremní marketingová komunikace(Technická Univerzita v Liberci, 2007) Mačátová, Zdeňka; Strnad, PavelThis diploma thesis deals with marketing communication of the company. The goal of this thesis is to describe and evaluate marketing communication and its tools from the standpoint of common principles of the building company Didaktik-CZ s.r.o. The content of the thesis is divided into four separate chapters, but there is a tight relation among them. The first chapter concentrates on the theoretical problems of marketing communication, its targets and its communication tools. The second part shortly describes the above mentioned company, services provided, its clients, chosen realized construction works including an example of realized business order,important indicators showing the company development etc. The third chapter focuses on the analysis of the current marketing communication of the company and there are also arrangements of communication improvements suggested. The last chapter summarizes all the previous parts. It combines the theoretical knowledge with analysis of the real situation and applies it at the activities of the company. At last it suggests steps needed for innovation of current promotion.