Browsing by Author "Linderová, Ivica"
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- ItemAccessible tourism for all – current state in the czech business and non-business environment(Technical university of Liberec, Czech Republic, 2017-12-20) Linderová, Ivica; Janeček, Petr; Ekonomická fakultaTourism is a sector of remarkable economic importance. Nowadays, new ways to develop tourism are being discovered. One of them is accessibility and social policy aspects. The aim of the paper is to map the possibilities for people with physical disabilities to participate in tourism in the Czech Republic. Following the aim, the article hypothesizes the existence of an interdependence between the number of visitors and the number of accessible accommodation establishments. At the same time, a hypothesis forms that in regions with a higher share of accommodation establishments of classes **** (First Class) and ****** (Luxury) there will be a higher number of barrier-free accommodation establishments available. It assesses the situation in all administrative regions while focusing on coverage of the territory with the capacity of accommodation establishments and restaurant & catering facilities, on the existence of accessible educational trails, tourist routes, and cycle routes. The article is also interested in possibilities to visit UNESCO world heritage sites. On the basis of the conducted analysis, it is possible to conclude that the situation in the Czech Republic in the area of accessible tourism is not particularly positive. The average share of barrier-free accommodation establishments in the country is 11% and 12% in restaurant&catering establishments. The most accessible routes, cycle routes, etc., are found in regions with national parks or attractive natural sites, such as Český ráj, Krkonoše, Šumava, and České Švýcarsko. The situation in the Czech Republic in the area of providing disabled people with tourism services is improving in comparison with the past.
- ItemGREEN MANAGEMENT IMPLEMENTATION: A CASE OF THE BULGARIAN HOTEL MARKET(Technická Univerzita v Liberci, ) Scholz, Petr; Červová, Lenka; Janeček, Petr; Linderová, Ivica; Ekonomická fakultaThis research article focuses on the ecological operation of accommodation services in Bulgaria. The aim of this article is to evaluate the application of various green management elements and measures in selected hotels in Bulgaria, namely in the cities of Sofia and Varna. The research will pay attention to the implementation of individual green measures in hotel operations as well as a comparison between hotel categories and hotels in the two cities in terms of the application of green measures. Running an environmentally friendly hotel can have several positive effects. It significantly manifests itself in the area of marketing – it creates an image, has an effect on current and prospective guests, and defines the positioning of the hotel. It also impacts the economic and operational aspects, with ecological elements having the potential to reduce hotels’ operating costs. The societal impact of running hotels in an environmentally friendly fashion lies in resource conservation and ensuring environmental sustainability. This research was carried out using mixed research methods, combining semi-structured interviews with hotel management staff in Varna (n = 90) and Sofia (n = 96). The total sample of participating hotels represented 81.6% of hotels in the two cities. The interviews were complemented with a questionnaire survey, which focused on the application of environmentally friendly solutions in hotel operations. In the data analysis stage, the methods of correspondence analysis, the ANOVA test and the Kruskal-Wallis test were used. The results suggest that the higher the hotel category, the stronger the trend to use environmentally friendly methods in running hotels. The research also found that there were differences between the level at which green measures were applied in hotel operations in the two cities. The research results are applicable in practice by national professional associations that support resource conservation and thus affect the entire hospitality industry.