Browsing by Author "Lišková, Pavlína"
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- ItemPrůzkum trhu netkaných textilií pro rekultivace(Technická Univerzita v Liberci, 2008) Lišková, Pavlína; Chrpová, EliškaThe theme of my bachelor thesis is devoted to the usage of non-wovens. This work is based on cooperation with three firms from region of Most. These firms use non-wovens for mine reclamation of damaged landscape after mining operations. In this work there was charted situation in the Czech market due to producers and suppliers of non-wovens. It was executed market research among firms, which supply non-wovens. Students of high school in region of Ústí were inquired about knowledge of this problem. Results from both directions of research were analyzed and interpreted verbally and into graphs. Obtained data from addressed firms were used for real case of mine reclamation in region of Most.
- ItemPrůzkum trhu netkaných textilií pro rekultivaceLišková, Pavlína
- ItemStrategie výběru produktu na základě akceptace přání zákazníků(Technická Univerzita v Liberci, 2010) Lišková, Pavlína; Štočková, HanaThis thesis refers to the strategy of choosing a product in the selected market segment. Textiles shirt with intelligent effects Active Comfort, Freshness and Lasting Color was chosen. Market with working clothes was selected as the appropriate market segment. It was presupposed that the product would have wide application there. Subsequently, it would be possible to expand the product to the market for sports clothing. Final consumer market research was evaluated and due to it customer needs and wishes were identified and the appropriate marketing mix was chosen. Addressing the companies, collaboration with an Internet portal called textil-eshop.cz on behalf of Swisscolor, Ltd. was made. Therefore it was necessary to do a SWOT analysis of the Internet competition. Finally, the marketing strategy was done and the suitable forms of distribution and sales were chosen. The animation is the final output which leads to an offer of sales and informs a customer about the product.
- ItemStrategie výběru produktu na základě akceptace přání zákazníkůLišková, Pavlína