Browsing by Author "Langr, Radim"
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- ItemNávrh internetové marketingové strategie(Technická Univerzita v Liberci, 2007) Langr, Radim; Antlová, KláraAim of this issue is to describe internet marketing activies of companies and possibilities of electronic data exchange with the customer, description of the e-business instruments for different kind of enterprices. Way for satisfying company´s marketing and strategical goals. Proposal of the implementation e - business processes for company.
- ItemNávrh internetové marketingové strategieLangr, Radim