Browsing by Author "Lacková, Lucie"

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    Marketingová komunikace firmy působící na trhu kongresového a incentivního cestovního ruchu
    (Technická Univerzita v Liberci, 2013-01-01) Lacková, Lucie; Honzáková, Iveta
    This thesis is concerned with analyzing of the Liberec Region in terms of suitability for implementation of the product incentive and congress tourism by Sundisk Company Ltd. and also with suggesting of the communication mix. In the practical part Sundisk Company Ltd. is introduced. Afterwards, an analysis of the suitability of the Liberec Region for the implementation of the product is executed. The analysis is based on the evaluation of relevant attributes which are important for the development of incentive and convention tourism in every destination. Afterwards, precisely targeted marketing communication mix is designed and it is supplemented by expected costs of implementation. Communication mix should help to the successful implementation of the product on the market.
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