Browsing by Author "Krausová, Kateřina"
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- ItemBankopojištění v praxi finančních skupin na českém finančním trhu(Technická Univerzita v Liberci, 2009) Krausová, Kateřina; Böhm, ArnoštBancassurance is very hopefully developed on present financial market. Banks and insurance company must continually response to increasing requirements of clients, and not only this, they also succeed lower costs and prevent competitive pressures by it. Thanks to these and many other reasons, originates mutual cooperation of banks and insurance companies and this activity is called bancassurance. In my diploma thesis attend to bancassurance from his primary mention to present situation in Europe including Czech market, advantages and disadvantages of bancassurance for banks, insurance company, but also for clients. Next describe regulation of bancassurance by legislation of European Union and laws of Czech Republic. In the fourth chapter present the largest financial groups on the Czech market and in the last chapter analyze their products within bancassurance.
- ItemBankopojištění v praxi finančních skupin na českém finančním trhuKrausová, Kateřina
- ItemMarketingová komunikace v rámci sportovní akce mezinárodního rozsahu(Technická Univerzita v Liberci, 2011) Krausová, Kateřina; Švandová, ZuzanaThis diploma thesis deals with the topic of marketing communication during organising of sport events. The introductory part mentions the general theory of marketing communication which is subsequently compared with marketing communication in sport. Subsequently, various form of marketing communication during significant sport events e.g. Olympic Games or world championship are described and compared. Special attention was paid to marketing campaign which was realized by an organising committee of 10 European Youth Olympic Winter Festival (EYOWF 2011), because it became one of the most important sport events within the Liberec region. As a result, author?s own suggestions and ideas for using marketing communication in sport were developed. Based on that, EYOWF marketing communication is described. Finally, this vision is compared with the reality ? including financial evaluation.
- ItemMarketingová komunikace v rámci sportovní akce mezinárodního rozsahuKrausová, Kateřina