Browsing by Author "Kopalová, Lucie"
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- ItemCestovní ruch a životní prostředí(Technická Univerzita v Liberci, 2011) Kopalová, Lucie; Honzáková, IvetaThe aim of this thesis is to describe the work of the farms which decided to practise agortourism. All the information is presented by the example of a concrete form called Filoun which is situated in the region of Liberec. The main emphasis is given on the description of marketing communication the farm is using at present, followed by the analysis of other suitable posibilities how to promote its activities. The proposal of the promotion campaign is based on the above mentioned information. A concrete example is followed by a general assesment of demand and supply of agrotourism. The last part briefly describes the position of the agrotourism in the Czech Republic, trying to forecasts its future developement.
- ItemCestovní ruch a životní prostředíKopalová, Lucie