Browsing by Author "Knoblochová, Kamila"
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- ItemIdentita podniku Caja Hipodromo(Technická Univerzita v Liberci, 2012) Knoblochová, Kamila; Simová, JozefínaThe master thesis deals with corporate identity of mexican company Caja Hipodromo. Theoretical part is concerned with particular parts of corporate identity mix like corporate design, corporate communication and corporate culture. The identification of the key elements of corporate identity is based on theoretical part. Particular elements are qualitatively analysed by concerned observing, controlled interview and by analyzing company documents. Based on analysis results, the critical elements are identified. The new elements of corporate identity and improvements of critical elements are recommended.
- ItemIdentita podniku Caja HipodromoKnoblochová, Kamila
- ItemMezinárodní mobilita studentů v rámci vzdělávacích programů.(Technická Univerzita v Liberci, 2011) Knoblochová, Kamila; Vávra, JaroslavThe thesis deals with the issues of international student mobility in terms of education programs. Based on empirical research, observes situation in student mobility and characterises the group of migrational students. The teoretical part of the thesis stems from a study of the concepts of international migration (migration theories). Practical part of the thesis concerns with empirical research, which is based on questionare survey and interviews. This part specifies ?push? and ?pull? factors of student mobility and localizes main destination of student mobility. Moreover, the research observes the way of students? integration in a foreign country and barriers of integration. As a feed back, eveluates benefits of student mobility. At the end, confronts obtained results with concepts of international migration.
- ItemMezinárodní mobilita studentů v rámci vzdělávacích programů.Knoblochová, Kamila