Browsing by Author "Kita, Pavol"
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- ItemComparison of Grocery Shopping Behaviour of Slovak Residents on the Slovak-Austrian Border: an Empirical Study – Hainburg an der Donau(Technická Univerzita v Liberci, ) Kita, Pavol; Križan, František; Bilková, Kristína; Zeman, Milan; Siviček, Tomáš; Ekonomická fakultaFood is a part of human life, forming its existential and cultural basis. It also has become the basis of trade and a measure of the level of one or another culture, the engine of economic development. All these themes resonate more and more in debates in Slovakia as well. There are several reasons why. Slovaks still pay relatively more for food in comparison to neighbouring Austrians, who benefit from a rich offer of food at an affordable price. This might be related to an organized agricultural landscape, which is the product of economically prosperous food production. Bratislava residents’ dissatisfaction with shopping experiences and products on offer in the current retail network in Bratislava forces them to travel to shop in the town of Hainburg an der Donau. The article states the types of Slovak consumers and their identities. An empirical study was conducted on a sample of 909 Slovak consumers shopping in Austrian grocery stores located in Hainburg an der Donau on the Slovak-Austrian border. The respondents rated their shopping experience and products on offer in the town. The study compares Slovak and Austrian stores based on the consumers’ reasoning behind purchasing food in Austria and consumer satisfaction with the stores in both countries. Multidimensional scaling was used to present the results of the study. The results of the study represent a comparison of shopping behaviour of Slovak residents when considering shopping in Austria. Constructed perception maps identify the main types of consumers indicating the largest discrepancy in purchasing groceries in Austrian and Slovak stores.
- ItemTransformation of retailing in post-communist Slovakia in the context of globalization(Technická Univerzita v Liberci, ) Križan, František; Bilková, Kristína; Kita, Pavol; Siviček, Tomáš; Ekonomická fakultaRetailing is a form of exchange, which mediates the movement of goods between the manufacturer, their transfer and sales to the phase of the field of final consumption. For the past 25 years significant transformation processes have been identified in the retailing of post-communist countries that have both an economic and also spatial character. The aim of this paper is to analyze retailing in Slovakia and its development in the period of 25 years with specific attention paid to the transformation process. In the paper these processes are classified and defined in the time and space context. The conclusions of the study show that in Slovakia some trends in globalization processes can be identified, which are typical in other developed countries. These changes become evident particularly after 1989. The process of atomization of the retail is the first analysed process and it is typical for the transition period from the centrally-planned economy to the market economy. The further processes are related to manifestations of globalization in the Slovakian retail. Those are the processes of internationalization, cooperation, and concentration in the retail. By analyzing all of the changes in the Slovak retail it is then possible to identify several stages of transformation. The characteristics of the globalization processes in the retail sector are more intense in urban areas than in rural. For Slovakia, there is a delayed transition in the processes in comparison with neighbouring countries. The size of the market determines the intensity of the manifestations of the globalization processes. The ultimate consolidation of retailers in Slovakia can be categorized as transformation process in the initial stage of development.