Browsing by Author "Kavalír, Josef"
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- ItemMarketingová komunikace firmy Autozítka s.r.o.(Technická Univerzita v Liberci, 2006) Kavalír, Josef; Strnad, PavelIn this thesis I would like to consider the importance of marketing communication in small- and medium-sized companies and show the possibilities of communication in the case of Autozítka limited. The theoretical part describes marketing, marketing communication and its importance, and describes the instruments of communication too. The practical part describes the firm Autozítka limited and contains the main facts about the company, the analysis of the recent communication and some examples. The last section contains my own suggestions to make the recent communication better. The emphasis is placed on the diversity of communication in small companies and on the description of some used examples.
- ItemMarketingová komunikace firmy Autozítka s.r.o.Kavalír, Josef
- ItemSociálně-etický marketingKavalír, Josef