Browsing by Author "Karvánek, Jakub"
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- ItemVyužití multimediálních technologií k obchodní a marketingové podpoře malých a středních podniků.(Technická Univerzita v Liberci, 2009) Karvánek, Jakub; Antlová, KláraDynamical growth of the information technologies brings together new possibilities of the utilization of these instruments in professional usage. This graduation solves the problems of the current multimedia technologies usage as a business and marketing support of small and medium enterprises. The author expresses comprehensive information about the problem in this area of the information sciences to the reader. The article is mainly about the analysis of the necessary theory for understanding of the practical utilization of the possibilities in small and medium enterprises. An inseparable part of the thesis is the necessary economical knowledge. The theory and practice of these problems are discussed in the particular chapters. The thesis is concluded by the complete review of the technology utilization and the review of benefits for the organization.