Browsing by Author "Kašše, Tomáš"
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- ItemMarketingové řešení studentského notebookuKašše, Tomáš
- ItemMarketingové řešení studentského notebooku(Technická Univerzita v Liberci, 2010) Kašše, Tomáš; Skrbek, JanThe aim of this thesis is a study of marketing of information technologies. At a first place to find out how strongly are companies in this branch focused on marketing and to consider strong and weak points of their strategies. Found knowledge have been used in design of notebook with a target group of students. The product has been designed with a strong accent on efficient marketing because it is the only way to successful product on the market. It turned out that the solution could not be only one machine. The best way to cover different demands of customers is customization of final product by the requirements of unique customers. Customization is possible thanks to usage of Internet. The whole resulting marketing strategy is, regarding to high computer literacy and interests of target group, strongly connected to Internet.