Browsing by Author "Königová, Jana"
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- ItemAnalýza zákazníka(Technická Univerzita v Liberci, 2008) Königová, Jana; Strnad, PavelThis diploma work is focused on consumer analysis of reality market in Liberec´s region. The goal of this work is to describe current and potencional customers on the reality market in Liberec´s region. I should aslo recommend the company convenient strategy, which is related to this topic. The first part of this work introduces history, position and activities in the company. In the next part there is the theoretical and practical concept of the consumer behavior. Than follows the part about market description. First theoretically and than i tried to describe practically reality market in Liberec´s region. Final chapter treat about communication with consumers and how the company Relia, Ltd do it practically. In the end of this work are summarized reasons of each chaper and formulatid some suggestions to this problematic.
- ItemAnalýza zákazníkaKönigová, Jana