Browsing by Author "Hrabětová, Kateřina"
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- ItemNávštěvnost a poskytované služby v regionu České ŠvýcarskoHrabětová, Kateřina
- ItemNávštěvnost a poskytované služby v regionu České Švýcarsko(Technická Univerzita v Liberci, 2012) Hrabětová, Kateřina; Honzáková, IvetaThe main goal of diploma thesis is the analysis of the tourists needs, attendance and services in the region of the Bohemian Swizerland and on created SWOT analysis suggested improving of service providing. The primary data were found by questionnaire completing and other information were used from materials provided by company Bohemian Switzerland, o.p.s. This company is subject which is taking care of tourism stability in this region and also has 10 years of successful work in this segment. First of all was theoretically specified tourism and tourism market also problematic of structuring tourism from different viewpoints and also the question of specified tourism progressing. It was specified tourism potential in Usti nad Labem area and also it were specified divisions of Czech Republic and its tourism regions and areas.