Browsing by Author "Horáková, Barbora"
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- ItemVyužití nových trendů v internetové reklamě pro firmyHoráková, Barbora
- ItemVyužití nových trendů v internetové reklamě pro firmy.(Technická Univerzita v Liberci, 2009) Horáková, Barbora; Švandová, ZuzanaIn the first part of this thesis marketing communication and communication mix, which are parts of advertisement, are analyzed. Consequently, advertising is presented as such. Further theoretical part of thesis is devoted to advertising on the Internet, its advantages, disadvantages and potential forms. Practical thesis evaluates the current situation on the Internet market. In this part, users of the internet are included, expenditures invested in Internet advertising and the main players on Czech Republic internet market are analyzed. Traditional and modern trends of internet advertising are presented in next chapter. Both methods are used to produce a advertising campaign for Peugeot and McDonald´s summer events.