Browsing by Author "Holec, Tomáš"
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- ItemVyužití CRM v malých a středních podnicích(Technická Univerzita v Liberci, 2011) Holec, Tomáš; Antlová, KláraThe topic of this dissertation is usage of CRM in the small and medium business environment. The aim of this paper is to find out what the current state in the target firms is and to suggest possible improvements to both CRM users and CRM developers. The first part of the work contains the theoretical background of CRM strategy and its benefits. The second part consists of questionnaire investigation, followed by analysis and its evaluation. The results can be inspiring for companies undertaking a CRM strategy. These firms may find out the standards in similar organizations and processes they should focus on for improving their CRM performance. The paper can also assist the developers of CRM solutions by acquiring the knowledge of their potential customer?s needs and demands. Author works in the environment of small and medium companies which are attempting to undertake the CRM strategy with different levels of success.
- ItemVyužití CRM v malých a středních podnicíchHolec, Tomáš