Browsing by Author "Hlavatá, Veronika"

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    Posilování obchodních textilních značek
    (2011-01-01) Hlavatá, Veronika
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    Posilování obchodních textilních značek
    (Technická Univerzita v Liberci, 2011-01-01) Hlavatá, Veronika; Bajzík, Vladimír
    The theoretical part of this bachelor thesis deals with the history of marketing. The aim is to expalain a definition of branding, its parts and what we can achieve with this marketing activity. The theoretical part continues by describing of the purpse of the trade marks and how do they affect the corporate identity. A story of one of the biggest pioneers in marketing is described here. Practical part is dedicated to marketing research of shopping behavior.