Browsing by Author "Hendrych, Jiří"
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- ItemMarketingový plán produktové řadyHendrych, Jiří
- ItemMarketingový plán produktové řady(Technická Univerzita v Liberci, 2008) Hendrych, Jiří; Strnad, PavelThe topic of this thesis is ``The marketing plan of product line{\crqq}. The marketing plan is processed on 2008 for the product line of wedding rings and engagement rings in the company DIANA GROUP a.s. The thesis begins a characteristic and historic development of company. The next important things are a theoretic and practical part. The theoretic part describes the marketing plan in general terms in all its parts according to specialized publication. In the practical part is made up the specific marketing plan. The aim of the thesis is explained in the introduction and the conclusion. In these parts I try to explain share of my marketing plan for the company DIANA GROUP a.s..
- ItemUvedení nového produktu na trh společnosti DIANA GROUP a.s.(Technická Univerzita v Liberci, 2006) Hendrych, Jiří; Honzáková, Iveta
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