Browsing by Author "Heglasiková, Nikola"

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    Využívání nástrojů komunikačního mixu společnosti Bílí Tygři Liberec, s. r. o.
    (Technická Univerzita v Liberci, 2011-01-01) Heglasiková, Nikola; Myslivcová, Světlana
    The thesis Using Tools of Communication Mix in the Company Bílí Tygři Liberec, s. r. o. is concerned with marketing communication of specific sport setting. The thesis is mainly focused on the communication of the company with potential and current customers with the aim of finding suitable communication with these groups of people. There is an account of the basic tools of sports marketing mix with the emphasis on sports communications tools in the theoretical part. The practical part acquaints with the company Bílí Tygři Liberec, s. r. o. and its communications mix. The potential and current customers? view of the communication is analyzed through questionnaires. My suggestions about marketing communication of the company are formulated on the base of research results.
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