Browsing by Author "Heřman, Jiří"
Now showing 1 - 3 of 3
Results Per Page
Sort Options
- ItemZavedení nového produktu na zahraniční trhy - firma Elmarco(Technická Univerzita v Liberci, 2012) Heřman, Jiří; Dědková, JaroslavaThe diploma thesis is focused on the entry process of the new Elmarco product to the existing global market. This company produces machines for the production of nanofibers and is engaged in their production and application possibilities. The content of the thesis is to map and evaluate the process of introducing of the new product to the market and marketing activities associated with the process. The purpose of this work is to propose recommendations that lead to the improvement of processes within the enterprise, improvement of the marketing communication and the increase of sales. The thesis opens with the theoretical part, which deals with international and industrial marketing and also with the introduction of the Elmarco Company itself. The practical part consists of the competition analysis, the market analysis and the marketing mix for the new production machine.