Browsing by Author "Halířová, Darina"
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- ItemDěti jako zvláštní segment zákazníků(Technická Univerzita v Liberci, 2012) Halířová, Darina; Dědková, JaroslavaThe diploma thesis ?Children as a special segment of customers? in the theoretical part deals with the problems with behavior of the customers and tries to specify children´s characters and the influences on it. In this part you can also find out about the basic division of the types of the media and market research. In the practical part there is the application of these facts into practice and the questionnaire research is made. This research found out what the target group prefers in clothing. Based on these findings, at the end of the thesis there is a recommendation for increasing the attractiveness of the goods for children.
- ItemDěti jako zvláštní segment zákazníkůHalířová, Darina
- ItemMarketingová strategie Českého svazu biatlonu- IBU Cup Nové Město na Moravě(Technická Univerzita v Liberci, 2010) Halířová, Darina; Kříž, Jiří