Browsing by Author "Halíř, Milan"
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- ItemInformační systém Katedry tělesné výchovy v Liberci(Technická Univerzita v Liberci, 2010) Halíř, Milan; Kuprová, Klára
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- ItemSpotřebitelské chování na trhu notebooků(Technická Univerzita v Liberci, 2012) Halíř, Milan; Dědková, JaroslavaThe task of my diploma thesis is an analysis of the influences that operates with the decision of the customers during their choice of laptops. The thesis is divided into two parts. In the first part there is the presentation of the theoretical facts gained from the literature. The chapters deal with different topics. These topics are: customer on the market, the character of the customer, the segmentation of the customer, shopping customer, inner and outside factors that influence the behavior of the customer, the process of the shopping decision and marketing and customer´s research. In the second part there is an evaluation of the questionnaire research which was made with the chosen students in the Liberec region. From these questionnaires were drawn conclusions and then were made recommendation which should lead to better satisfaction of the segments of the customers.
- ItemSpotřebitelské chování na trhu notebookůHalíř, Milan