Browsing by Author "Hůla, David"
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- ItemCelebrity v reklamě(Technická Univerzita v Liberci, 2007) Hůla, David; Strnad, PavelThis diploma thesis was elaborated on the topic ``Celebrities in advertising{\crqq}. In the introductory part there are reasons why exactly I chose this topic. In the theoretical part I dealt with description of advertising and everything that is connected to it. In addition I tried to clarify why celebrities participate in advertising. In the main part I tried to involve certain celebrity into perfume advertising, who would represent this brand and would give it their face. At first, I presented individual products trying to show them closely. The next step was making questionnaires that would help me to find exact characteristics of individual product. Based on those characteristics the informants voted for a concrete celebrity who should present the product and the most suitable environment, where the advertising would take place. In the final part I made a brief summary and an assessment of the results.
- ItemCelebrity v reklaměHůla, David
- ItemFunkce manažera vrcholového sportovceHůla, David