Browsing by Author "Gregorová, Klára"
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- ItemFiremní filantropie v podmínkách České republiky(Technická Univerzita v Liberci, 2011) Gregorová, Klára; Černíková, MartinaThis graduation thesis is focused on the corporate philanthropy in the Czech Republic environment. It describes the corporate social responsibility, there is presented its benefits, risks and its measurement methods in a several items. Thereinafter it concentrates on corporate philanthropy, namely on financial donation. The difference between donation and sponsorship is depicted. The significance of the strategic approach towards corporate donation is also introduced. The purpose of this graduation thesis is the analysis of the contemporary state of the corporate philanthropy in the Czech Republic and the subsequent case study of the particular telecommunication company. The new innovative project elaborated for the particular telecommunication company was proposed, in which the company customers get involved in the philanthropical activities.
- ItemFiremní filantropie v podmínkách České republikyGregorová, Klára