Browsing by Author "Gabrielová, Jana"
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- ItemUplatnění marketingové komunikace ve veřejném a soukromém sektoru vysokých škol(Technická Univerzita v Liberci, 2011) Gabrielová, Jana; Švandová, ZuzanaThis thesis deals with the application of marketing communications at universities. It describes the general characteristics of marketing and marketing communications, university education and funding, which are followed by specific characteristic of marketing communications for the university education. The practical part describes and analyzes and evaluates the marketing communication tools used by different universities. Based on the findings the thesis suggests and recommends new elements of marketing communications. The contribution of the thesis is the final summary and comparison of instruments used by both universities.