Browsing by Author "Gálová, Eva"
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- ItemObchodní strategie firem(Technická Univerzita v Liberci, 2010) Gálová, Eva; Jáč, IvanThis thesis with the concept of business strategy from the perspective of a strategic management company. The issue of creating a business strategy is deal with on two levels: theoretical and practical. The theoretical basis of this work consists of general procedures, methods and basic analytical methods and tools used in the formulation of a business strategy. In the practical part, a comprehensive analysis of an actual company is described to find out whether the company managed to meet its planned business strategy.
- ItemObchodní strategie firemGálová, Eva